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MitoAction

MitoAction

Support, Education, Outreach and Advocacy for Children and Adults Living with Mitochondrial Disease

  • Mitochondrial Disease
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Cookie Policy

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This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

CloudFlare

CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.

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NameDescriptionDuration
cf_ob_infoThe cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the trafficsession
cf_use_obThe cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated portA device for delivering liquid nutrition or treatments into the circulatory system, consisting of a small receiving chamber implanted under skin of the chest, connected to a narrow tube that empties i. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds.session
__cfwaitingroomThe __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active.session
cf_chl_rc_iThese cookies are for internal use which allows Cloudflare to identify production issues on clients.session
cf_chl_rc_niThese cookies are for internal use which allows Cloudflare to identify production issues on clients.session
cf_chl_rc_mThese cookies are for internal use which allows Cloudflare to identify production issues on clients.session
__cfruidUsed by the content network, Cloudflare, to identify trusted web traffic.session
__cf_bmCloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.session
__cflbWhen enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool.session
_cfuvidThe _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.session
cf_clearanceWhether a CAPTCHA or Javascript challenge has been solved.session
__cfseqSequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies.session

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

WooCommerce

WooCommerce is a customizable eCommerce platform for building online stores using WordPress.

NameDescriptionDuration
wp_woocommerce_session_Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer.2 days
woocommerce_recently_viewedPowers the Recent Viewed Products widgetsession
store_noticeAllows customers to dismiss the Store Notice.session
woocommerce_snooze_suggestions__Allows dashboard users to dismiss Marketplace suggestions, if enabled.2 days
woocommerce_dismissed_suggestions__Count of suggestion dismissals, if enabled.1 month
woocommerce_cart_hashHelps WooCommerce determine when cart contents/data changes.session
woocommerce_items_in_cartHelps WooCommerce determine when cart contents/data changes.session

WP Consent API

WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.

NameDescriptionDuration
wp_consent_{category} Stores your consent preference for a specific cookie category (e.g., functional, marketing). It ensures consistent consent management across WordPress plugins supporting the WP Consent API. 30 days

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

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NameDescriptionDuration
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity

WooCommerce Sourcebuster

SourceBuster is used by WooCommerce for order attribution based on user source.

NameDescriptionDuration
sbjs_sessionThe number of page views in this session and the current page path30 minutes
sbjs_udataInformation about the visitor’s user agent, such as IP, the browser, and the device typesession
sbjs_firstTraffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_currentTraffic origin information for the visitor’s current visit to your storesession
sbjs_first_addTimestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_current_addTimestamp, referring URL, and entry page for your visitor’s current visit to your storesession
sbjs_migrationsTechnical data to help with migrations between different versions of the tracking featuresession
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Upcoming Events

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Jun 26
12:00 pm

Mito Weekly Support Call

Jul 2
6:00 pm

CPEO & Me

Jul 3
12:00 pm

CANCELED Mito Weekly Support Call

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Expert Series

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Notice
There are no upcoming events.

Last Presentation

Expert Series: Simplifying the Mitochondrial Medication Experience Through Compounded Mito Cocktails
Presented May 12, 2026

MitoAction

P.O. Box 310
Novi, MI 48376
(888) 648-6228
info@mitoaction.org

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